Advertising Geared Towards Gender

As part of our new unit "Critical Approaches to Media Products" we have been asked to find examples of advertising geared towards a specific gender. Follow the jump for five examples of advertising for Males (Females to come later)along with a short background and explanation of the advert. Ill also upload all that concept art and flash animation stuff when we get our sketch books back.

Click on titles for links to the adverts.

Male Advertising

LYNX - Click

The first piece is a Lynx advert, as part of there promotion of their new annual fragrance "click". It features Ben Affleck as he goes about his day, using a clicker-counter to count how many women check him out. And the end of the advert, a not as attractive male shows him his own counter, significantly higher than Ben's. It is also shown that this male uses "Click" as a fragrance and thus is more attractive to the opposite sex because of this. Clearly aimed at single men, this advert was shown in 2006 to promote the yearly fragrance, which was preceeded by "Pulse", and has been followed by "Vice" and the current "Chocolate"

Noitulove - Guinness

The Noitulove (Evolution backwards) adverts was a critically acllaimed advert for Guinness in October 2005. It features 3 Males who are shown to have wait for the entire history of evolution for a taste of Guinness, after having tasted muddy water in the beginning of theire evolution, following the "good things come to those who wait" campaign. This was aimed at men trying to draw them away from faster pouring lagers. Several variotions were later shown, including a variation for Guinness ice cold featuring a slighty different ending where the muddy water freezes the 3 bugs.

Budweiser - Wassup

This advert was aimed at students and aired between 1999 and 2002 and features the now cult slogan "wassup?". It depicts several young adults holding a fairly pontless conversation, and intergrating Budweiser as part of their life style. It appeals to the target market as it has comic value and the slogan has even been parodied in movies.

Durex - To all our Competitors I have been unable to find any information on this ad so it may be a photoshop hoax, but it is still an advert aimed clearly at sexually active men, playing down their competitors abilities to prevent pregnancy as well as Durex can. Features the slogan - "To all those who use our competitors products, Happy Fathers Day"

Setanta Sports Tv Spot

An advert aimed at sport loving men, featuring the attractive Thaila Zucchi and the sporting icon Des Lynam, it features straight to the point facts appealing to Men for its simple nature and appealing content.